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Specializations

• Marketing

Publications and Presentations

• Hernandez, M., L. Ortiz and C. Portillo (2025). "Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions." Academy of Marketing Science Annual Conference, Montreal Canada. (Accepted for presentation).
• Ortiz, L., C. Portillo and M. Hernandez (2025). "The State of Employment, Skill Strengths, and Challenges for Gen Z: How the Next Professional Generation is Performing at Work and Why it Matters." Association for Business Communication Annual Conference, Tulsa OK. (Accepted for presentation).